SOLAR POWER CREATIVE

I had the opportunity to work on the creative for Lorde’s 2021 album, Solar Power. Working on a release of this scale was an incredible experience working in a pressure-cooker environment and witnessing how you launch a superstar’s album to the world.

I worked with the Marketing Director & Lorde's management on creating and distributing over 100 assets for Facebook, Instagram, YouTube, Snapchat, Tik Tok, Spotify, Apple Music, Digster and more for both our local market and international territories to promote the new album and singles. I also led, shot and edited the internal components of the campaign - recording playback videos from Lorde's home to showcase the new music internally and to fans at playback events worldwide.